top of page

LONDON helps GB News interrupt normal broadcasting

GB News has borrowed from the political advertising playbook for its latest marketing drive which aims to win over 'swing' viewers disillusioned by the BBC and other so-called 'PC' news outlets.

Working in collaboration with recently appointed agency London Advertising, GB News has identified ‘swing voters’ to target, engaged in ongoing polling, and picked an opposition to “attack”.


Click to read the full article here:


Comments

Featured Posts
Check back soon
Once posts are published, you’ll see them here.
Recent Posts
Archive
Search By Tags
Follow Us
  • Facebook Basic Square
  • Twitter Basic Square
  • Google+ Basic Square
bottom of page