The ‘end of digital marketing’? Google is self-serving but right

Our industry throws around terms such as ‘marketing’ and ‘digital’ and ‘communications’ with abandon that is truly reckless. Let’s be more precise to be more effective.

A few weeks before Cannes Lions (and all of the controversy there), Google made a major statement that was surprisingly unnoticed by most of the marketing world: "the end of digital marketing is here".

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